Wednesday, November 25, 2009

Momentum

There is a scientific principle (okay, maybe it's not a principle, but I can't call it a "scientific thingy", now can I?) that describes how something with some size, and a head of steam, seems to keep on going without any additional effort. The term for that is 'momentum'. I suppose that's what we have here. With very little effort, our little experiment continues to keep right on rolling. Granted, it may be slowly losing its speed, but it's doing pretty well all on its own.

The frequency of posts and the attention to a 'follow anything that moves' strategy, has tended to tail off recently. Still, the follower count continues to climb. There is definitely a barrier around 2,000 that needs to be broken, and then the air thins, making continued movement easier. Actually, if I think about trying to climb a mountain in thin air, it seems pretty difficult, so maybe that's not a good example, but you know what I mean.

Twitter is becoming 'important' to marketers and anyone wanting to hold 'status' in this new social community. I don't think many people have found a way to monetize that status yet, but it's clearly coming.

Twitter continues to add new features. The most recent are 'lists', and formal support for 'retweets'. Any new feature needs to be examined carefully to understand how to 'play' it. Does following an entire list give you faster access to new followers? Is there a growing importance in your 'retweetability'? We'll play with them a bit, and keep score.

Speaking of score...here's the latest stats...

Followers: 30,453
Following: 30,030
Tweets: 345
Rank: 2,254th

Oddly enough, while the number keeps growing, we've actually lost pace on the rank. This is likely due to the ever increasing numbers on the site, and their ever diligent fight to the top of the list. Still, our rank isn't bad (considering there are over 45 million accounts!) and our main number being over 30,000 is stunning! Remember, we hoped to get to 10,000 within the first year, and we've blown that out of the water. Perhaps it's time to jump over to the blog at "100000followers.blogspot.com"? 10,000 just seems like such a last-month goal.

Let me know what you think. And don't forget to follow me on Twitter! twitter.com/campbed

Don

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